
Amplicon, still fabulous at 50!
Celebrating a milestone birthday can be either full of anticipation or one to dread completely!
January of 1973 saw the launch of Amplicon Electronics, a specialist technical distribution company. Our name Amplicon came from AMPLIfication and CONversion the key skills of our original founders.
Some fifty years later, whilst very successful in the key objective of staying in business for at least 2 years, Amplicon is still going strong. We’ve weathered many storms, recessions, changes in our business model, and even a management buy-out.
Amplicon continues to leverage its technical product and applications knowledge to differentiate its offering to the marketplace. In our recent history, we have fully returned to our engineering roots and now boast a state of the art manufacturing facility at our Brighton headquarters.
Amplicon 50th Anniversary celebration
Made in Brighton, sold to the world
From humble beginnings, Amplicon has grown into a global provider of complex, connected computer-based measurement and automation systems.
Despite the fact that Brighton is not the epicenter of the distribution world, Amplicon has made the city its home for 50 years! In addition to our local procurement efforts, we remain committed to supporting our local community and charities.
Amplicon logo history



Our company logo has evolved hand-in-hand with our incredible journey.
From its humble beginnings to today, our logo reflects our growth, innovation, and adaptability.
Amplicon founding facts
Amplicon brand evolution
Amplicon timeline


“As we look to our future, which we know will be challenging and exciting, Team Amplicon invite you our much valued customers, colleagues and friends to join with us in 12 months of fun and celebrations.”

Gina Citroni
CEO
Latest Amplicon news
Free On-site warranty with your next Amplicon Industrial PC
For a limited time, customers that purchase selected Amplicon Industrial PC will receive our Amplicon Bronze on-site warranty package for FREE!
The Amplicon NI team gains “Advanced NI Partner” status
We are thrilled to announce that our entire NI sales and technical team at Amplicon has successfully obtained Level 2 certified partner seller status.
Team Amplicon donates 15kg of toys to Oxfam
Team Amplicon continues their amazing donations initiative, with another 15kg of toys and games delivered directly to Oxfam.
Amplicon donates a staggering 225kg of clothing to Martlets!
Thanks to the determined efforts of Team Amplicon, we have made another impressive contribution to the local community with a massive 225Kg of clothes donations to Martlets.
Amplicon visits Advantech’s Embedded-IoT World Partner Conference
This November, our Sales Manager Richard Munson and Product Specialist, Sarim Shehzad attended Advantech’s World Partner Conference held in Taiwan, near the amazing city of Taipei.
Enter our ''Mission: Christmas Impossible'' competition!
As is our tradition, our crazy marketing elves have cooked up a hilarious competition that will leave you rolling on the floor in laughter.
Exclusive Industrial Networking Training Program
In partnership with Belden, a global leader in networking and security solutions, we are offering a hands-on program tailored for engineering professionals in manufacturing, automation, measurement and control, and many other industries.
Team Amplicon strikes out for a fun game of bowling
Team Amplicon hit the lanes at the Hollywood Bowl in Brighton Marina for an afternoon of friendly competition.
Save up to 15% on hundreds of NI products
For a limited time, Amplicon is offering up to 15% off over 500 NI products. This is a unique opportunity to save on your next project.
NI CompactDAQ cost-effective accuracy
NI CompactDAQ delivers precise and accurate test measurements. This compact, cost-effective, powerfully scalable rugged platform will collect and deliver the data validation engineers need to meet test requirements at any distance, in any environment.
Team Amplicon wishes Jastine a happy 30th birthday!
Team Amplicon will be helping to celebrate a very special birthday for our International Sales Engineer, Jastine Esteban.
30% discount on the Cisco Catalyst IR8300 series extended!
Amplicon is excited to announce the extension of the 30% discount offer on the Cisco Catalyst IR8300 Series until 31st January 2024
Amplicon gains Cisco IoT Advantage Specialisation partner status
We are thrilled to announce that for another year Amplicon has achieved the Cisco IoT Advantage Specialisation partner status.
Unmissable Keysight offers at Amplicon
Take advantage on these limited time Keysight offers at Amplicon
Amplicon announces the merging of Amplicon France and Altronics
Amplicon announces that Altronics, an electronics specialist based in Lyon, has become a shareholder in Amplicon France - AMPF, Amplicon’s exclusive representative in France.