Amplicon announces the merging of Amplicon France and Altronics

Amplicon announces that Altronics, an electronics specialist based in Lyon, has become a shareholder in Amplicon France - AMPF, Amplicon’s exclusive representative in France.  

On 23rd August, Philippe Entressangle, Amplicon France CEO and Louis Lombard, Altronics Managing Director were welcomed to the Amplicon UK headquarters to discuss the details of the new business partnership and introduce Louis to the Amplicon operational and cultural structure. It was a lively meeting and all parties agreed their eagerness to start working together to create new opportunities and foster business growth.

The Amplicon customer-oriented business model, plus the commitment to quality and personalisation of products were key strengths that impressed Louis Lombard.

Louis Lombard commented: "The Amplicon portfolio of high-quality products & services will benefit Altronics’s current customers operating in the industrial sector and harsh environments.”

The merger of these two companies will expand market reach and accelerate growth in the French region. Philippe Entressangle will continue to lead this new growth phase.

Philippe Entressangle explained: "I have been serving the Amplicon brand for over 20 years. This new agreement between Amplicon Ltd, Amplicon France and Altronics is a real lever to grow our businesses and further strengthen our close relationship. Certainly a partnership that is full of promise for the future.”

This strategic step will guarantee business growth and increased market share. With plans for a larger team, Amplicon France will provide improved customer service and better response times for customers, while continuing the same trusted specialised customer service.

Gina Citroni, Amplicon CEO commented: “This exciting new partnership further underlines the Amplicon commitment to become a globally recognised brand.”